A new logo for new impetus
It is not just a whim for M E Architects to have evolved its name and brand to become Esmail Architects
Mahmood was keen to take his business to the next level but was unsure about whether to focus on the residential or commercial sectors.
Rob Harrison of Glued met Mahmood at a Get Set for Growth* seminar on Marketing Strategy. Their conversation sowed the seeds of what has become the new Esmail Architects.
With the help of Glued, Esmail Architects have discovered that getting to the next level will not be about promoting the sector specialised in. Indeed the most persuasive proposition is how what is delivered matters rather than who or what is served.
A narrative of Mahmood’s path to where he and his business has now teased out the valuable differences that Esmail Architects offer its customers. These have been expressed in the new brand identity and articulated in a new web site.
Mahmood said “Interestingly it is the impact the process has had on my self-awareness, pride and enthusiasm that is perhaps more notable. It is great to have symbolism and expression for that in my new brand and web site.”
Rob Harrison was keen to point out that “… Mahmood’s new logo has been evolved from his original identity as have some of the themes in the web site. It was important to bring existing contacts and clients with us rather than neglect them.”
* The Get Set for Growth progarmme provides support for growing businesses and is funded by the European Regional Development Fund, the regional Growth Fund and J.P.Morgan. It is delivered by Versio which is part of the YTKO Group. Click here to find out more.
You can learn more about Glued on their website